The restyled TM “Aquamarine” label has made it up-to-date, while preserving the basic recognizable elements, the chief among which is the “Aquamarine” ship. The label contains QR code, whose scanning will bring the user to the web-site which contains information about the most popular recipes of dishes with this kind of fish and seafood. The centrepiece of the label is taken by an appetizing food-plot.